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Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth

Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth

Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth Hardback - 2018

by James Hammersley

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Hardcover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Understand the choices facing leaders in the fast-changing world of technology-enabled business and discover how to resource the investments that are guaranteed to deliver growth.
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Details

  • Title Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth
  • Author James Hammersley
  • Binding Hardback
  • Condition New
  • Pages 248
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Publication date 2018-12-25
  • Bookseller's Inventory # ria9780749487812_inp
  • ISBN 9780749487812 / 074948781X
  • Weight 1.16 lbs (0.53 kg)
  • Dimensions 9.21 x 6.14 x 0.81 in (23.39 x 15.60 x 2.06 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 004.068
  • Quantity available 867

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From the publisher

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets.

Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.

About the author

Christopher Bones is co-founder of GoodGrowth, He is an established thought leader in organizational strategy and change management in companies such as Diageo, Cadbury, Schweppes and Shell. He is Professor of Creativity and Leadership at Alliance Manchester Business School.

James Hammersley is a co-founder of GoodGrowth whose clients include Bupa, The Open University, Barclays Connector and O2.

Nick Shaw is Director of Digital for Good Growth. He has over 10 years of experience in leading and helping a variety of organizations to improve their sales effectiveness and innovation performance.

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