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Permission Marketing : Strangers into Friends into Customers
by Godin, Seth
- Used
- Condition
- Very Good/Very Good
- ISBN 10
- 0684856360
- ISBN 13
- 9780684856360
- Seller
-
Tokyo, Japan
Payment Methods Accepted
About This Item
London, United Kingdom: Simon & Schuster Ltd, 1999. Hardback. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. The man Business Week calls the ultimate entrepreneur for the Information A ge explains Permission Marketing--the groundbreaking concept that enables m arketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or t he telemarketing phone call that disrupts a family dinner, traditional adve rtising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as compani es are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
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Details
- Bookseller
- Infinity Books Japan (JP)
- Bookseller's Inventory #
- RWARE0000061204
- Title
- Permission Marketing : Strangers into Friends into Customers
- Author
- Godin, Seth
- Format/Binding
- Hardback
- Book Condition
- Used - Very Good/Very Good
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0684856360
- ISBN 13
- 9780684856360
- Publisher
- Simon & Schuster Ltd
- Place of Publication
- London, United Kingdom
- Date Published
- 1999
- Bookseller catalogs
- Business / Marketing;
Terms of Sale
Infinity Books Japan
We return books after seven days, if the customer is not 100% happy with our transaction.
About the Seller
Infinity Books Japan
Biblio member since 2006
Tokyo
About Infinity Books Japan
Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.
Glossary
Some terminology that may be used in this description includes:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....