The PR Masterclass: How to develop a public relations strategy that works! Paperback - 2014 - 1st Edition
by Alex Singleton
- Used
- very good
- Paperback
A$3.61
A$16.37
Delivery to USA
Standard delivery: 7 to 40 days
More delivery options
Standard delivery: 7 to 40 days
Ships from World of Books Ltd (West Sussex, United Kingdom)
Details
- Title The PR Masterclass: How to develop a public relations strategy that works!
- Author Alex Singleton
- Binding Paperback
- Edition number 1st
- Edition 1
- Condition Used - Very good
- Pages 208
- Volumes 1
- Language ENG
- Publisher Wiley
- Publication date 2014-02-10
- Features Bibliography, Dust Cover, Index, Table of Contents
- Bookseller's Inventory # GOR006876322
- ISBN 9781118756232 / 1118756231
- Weight 1 lbs (0.45 kg)
- Dimensions 9.37 x 6.32 x 0.89 in (23.80 x 16.05 x 2.26 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Public relations
- Dewey Decimal Code 659.2
- Quantity available 6
About World of Books Ltd West Sussex, United Kingdom
Biblio member since 2007
In 2002, World of Books was founded on an ethos to do good, protect the planet, and support charities by enabling more goods to be reused. Since then, we've grown into a global pioneer, dedicated to helping people read more and waste less. Through the World of Books brand, customers can now buy and sell with us! We provide affordable, preloved books to book lovers all around the world, while also giving people the opportunity to contribute to the circular economy, earn money and protect the planet by trading in their unwanted books and media for cash. Through the B2B side of our business we've developed technology to help charities sell in bulk, meaning they can clear much needed floor space and make money for great causes at the same time. A new book will be sold once but their stories can be enjoyed by more than one owner. After all, a story doesn't change because it's been read before!
If you are not completely satisfied with your purchase for any reason, simply email customerservice@worldofbooks.com and we will quickly resolve any issues you may have. If you have any other queries about your order, please email customerservice@worldofbooks.com. Our goal is to deliver to our customers the best possible service and we hope your experience of dealing with us lives up to our promise. If for whatever reason we fail to meet your expectations then please let us know.
Reader reviews for The PR Masterclass: How to develop a public relations strategy that works!
Write a review for this book
Important Terms and Guidelines
- Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
- Reviews must be at least 140 characters in length.
- Please do not reveal critical plot elements.
- This is not a help line. Contact customer support if you need help.
Your review must not include:
- Obscenities, discriminatory language, or other insulting language not suitable for public domain
- Advertisements, “spam” content, or references to other products, offers or websites.
- Email addresses, URLs, phone numbers, physical addresses or other contact information.
- Overly critical comments about other reviews or reviewers
- Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
- Availability, price, or alternative ordering/shipping information
From the publisher
From the rear cover
Would you like more media coverage?
Alex Singleton, a former national newspaper journalist, has witnessed countless PR campaigns both good and bad. He now reveals the secrets of implementing a PR strategy that delivers the greatest results.
The PR Masterclass is packed with practical advice and insights that will make you return to the book again and again. Whether your PR budget is large or small, it will ensure you develop and pitch newsworthy material that outdoes most of what is put out by the PR industry. It will help you to become a thought leader who magnetises the media with columns, letters and appearances on TV and radio. And it will show you how to react effectively if the media goes hostile.
An utterly frank account of why some PR activities success and others fail, this is a must-read for anyone who deals with the media.
"PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book."
--Drayton Bird, author, Commonsense Direct and Digital Marketing
"The lessons contained within The PR Masterclass should be plastered all over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point."
--Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies
