Name: The PR Masterclass: How to develop a public relations strategy that works!
Price: 3.61 AUD
Availability: InStock
Author: Alex Singleton
ISBN: 9781118756232

Details

Title The PR Masterclass: How to develop a public relations strategy that works!
Author Alex Singleton
Binding Paperback
Edition number 1st
Edition 1
Condition Used - Good
Pages 208
Volumes 1
Language ENG
Publisher Wiley
Publication date 2014-02-10
Features Bibliography, Dust Cover, Index, Table of Contents
Bookseller's Inventory # GOR006965573
ISBN 9781118756232 / 1118756231
Weight 1 lbs (0.45 kg)
Dimensions 9.37 x 6.32 x 0.89 in (23.80 x 16.05 x 2.26 cm)
Category Business / Economics / Finance
Library of Congress subjects Public relations
Dewey Decimal Code 659.2
Quantity available 1

About World of Books Ltd West Sussex, United Kingdom

Biblio member since 2007

In 2002, World of Books was founded on an ethos to do good, protect the planet, and support charities by enabling more goods to be reused. Since then, we've grown into a global pioneer, dedicated to helping people read more and waste less. Through the World of Books brand, customers can now buy and sell with us! We provide affordable, preloved books to book lovers all around the world, while also giving people the opportunity to contribute to the circular economy, earn money and protect the planet by trading in their unwanted books and media for cash. Through the B2B side of our business we've developed technology to help charities sell in bulk, meaning they can clear much needed floor space and make money for great causes at the same time. A new book will be sold once but their stories can be enjoyed by more than one owner. After all, a story doesn't change because it's been read before!

Terms of Sale:

If you are not completely satisfied with your purchase for any reason, simply email customerservice@worldofbooks.com and we will quickly resolve any issues you may have. If you have any other queries about your order, please email customerservice@worldofbooks.com. Our goal is to deliver to our customers the best possible service and we hope your experience of dealing with us lives up to our promise. If for whatever reason we fail to meet your expectations then please let us know.

Browse books from World of Books Ltd

Reader reviews for The PR Masterclass: How to develop a public relations strategy that works!

Write a review for this book

Important Terms and Guidelines

Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
Reviews must be at least 140 characters in length.
Please do not reveal critical plot elements.
This is not a help line. Contact customer support if you need help.

Your review must not include:

Obscenities, discriminatory language, or other insulting language not suitable for public domain
Advertisements, “spam” content, or references to other products, offers or websites.
Email addresses, URLs, phone numbers, physical addresses or other contact information.
Overly critical comments about other reviews or reviewers
Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
Availability, price, or alternative ordering/shipping information

From the publisher

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy.

"PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book."
--Drayton Bird, author, Commonsense Direct and Digital Marketing

"The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point."
--Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies

"This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so."
--Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR)

"Provides all you need to know about securing press coverage."
--Fraser Seitel, O'Dwyer's PR magazine

"Every page is packed with insight and practical advice."
--Steve Harrison, co-founder, Harrison Troughton Wunderman

"Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR."
--James Hammond, brand consultant

"Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR."
--Ray Hiebert, Editor, Public Relations Review

From the rear cover

Would you like more media coverage?

Alex Singleton, a former national newspaper journalist, has witnessed countless PR campaigns both good and bad. He now reveals the secrets of implementing a PR strategy that delivers the greatest results.

The PR Masterclass is packed with practical advice and insights that will make you return to the book again and again. Whether your PR budget is large or small, it will ensure you develop and pitch newsworthy material that outdoes most of what is put out by the PR industry. It will help you to become a thought leader who magnetises the media with columns, letters and appearances on TV and radio. And it will show you how to react effectively if the media goes hostile.

An utterly frank account of why some PR activities success and others fail, this is a must-read for anyone who deals with the media.

"PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book."
--Drayton Bird, author, Commonsense Direct and Digital Marketing

"The lessons contained within The PR Masterclass should be plastered all over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point."
--Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies

About the author

ALEX SINGLETON is one of the world's leading strategists. Through consultancy, training and speaking, he helps organisations, large and small, all over the world. Companies such as Kellogg's, Virgin Atlantic and FirstGroup, along with major charities and public bodies, have turned to him for his expertise.

Alex was previously a journalist at The Daily Telegraph in London and has also written for The Guardian, The Daily Express and Mail Online. He has been interviewed on countless news programmes on broadcasters such as the BBC, CNN, CNBC and Bloomberg, and has appeared on Channel Four's comedy show 10 O'Clock Live.

He ran PR campaigns as Research Director of the Adam Smith Institute and President of the Globalisation Institute, and has given testimony in the House of Commons and the House of Lords select committees.

BIBLIO is the largest independent book marketplace in the world, with over 100 million books.