The PR Masterclass - How to Develop a PublicRelations Strategy That Works Hardback - 2014 - 1st Edition
by Alex Singleton
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- Hardback
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Details
- Title The PR Masterclass - How to Develop a PublicRelations Strategy That Works
- Author Alex Singleton
- Binding Hardback
- Edition number 1st
- Edition 1
- Condition New
- Pages 208
- Volumes 1
- Language ENG
- Publisher Wiley
- Publication date 2014-02-10
- Features Bibliography, Dust Cover, Index, Table of Contents
- Bookseller's Inventory # ria9781118756232_inp
- ISBN 9781118756232 / 1118756231
- Weight 1 lbs (0.45 kg)
- Dimensions 9.37 x 6.32 x 0.89 in (23.80 x 16.05 x 2.26 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Public relations
- Dewey Decimal Code 659.2
- Quantity available 286
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From the publisher
From the rear cover
Would you like more media coverage?
Alex Singleton, a former national newspaper journalist, has witnessed countless PR campaigns both good and bad. He now reveals the secrets of implementing a PR strategy that delivers the greatest results.
The PR Masterclass is packed with practical advice and insights that will make you return to the book again and again. Whether your PR budget is large or small, it will ensure you develop and pitch newsworthy material that outdoes most of what is put out by the PR industry. It will help you to become a thought leader who magnetises the media with columns, letters and appearances on TV and radio. And it will show you how to react effectively if the media goes hostile.
An utterly frank account of why some PR activities success and others fail, this is a must-read for anyone who deals with the media.
"PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book."
--Drayton Bird, author, Commonsense Direct and Digital Marketing
"The lessons contained within The PR Masterclass should be plastered all over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point."
--Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies
