Home The Saint Bookstore A Practical Guide to Managing Information for Competitive Positioning in Economic Development by Keith Harman (ISBN: 9780893915858)

A Practical Guide to Managing Information for Competitive Positioning in Economic Development

A Practical Guide to Managing Information for Competitive Positioning in Economic Development Paperback / softback - 1990

Name: A Practical Guide to Managing Information for Competitive Positioning in Economic Development
Price: 100.67 AUD
Availability: InStock
Author: Keith Harman
ISBN: 9780893915858

by Keith Harman

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Paperback / softback. New. The last three chapters focus on the analytical tasks associated with competitive positioning programs, the implementation and supervision of competitive positioning programs, and the modification and termination of competitive positioning programs.

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Title A Practical Guide to Managing Information for Competitive Positioning in Economic Development
Author Keith Harman
Binding Paperback
Condition New
Pages 136
Volumes 1
Language ENG
Publisher Praeger
Publication date 1990-01-01
Illustrated Yes
Features Bibliography, Illustrated
Bookseller's Inventory # A9780893915858
ISBN 9780893915858 / 0893915858
Weight 0.73 lbs (0.33 kg)
Dimensions 11 x 8.5 x 0.29 in (27.94 x 21.59 x 0.74 cm)
Category Education / Teaching
Library of Congress Catalogue Number 89017642
Dewey Decimal Code 338.926
Quantity available 10

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From the publisher

Integrating concepts of marketing, information resources management, and planned change, this volume demonstrates the versatility and potential applications of competitive positioning programs designed to enhance local and regional economic development. In conjunction with its companion text, the volume stresses an information resources management (IRM) perspective emphasizing that the effective acquisition, interpretation, and communication of information is a basic, line managerial function rather than a support, staff managerial function. The first chapter introduces key concepts related to competitive positioning, examines critical organizational factors associated with the successful implementation of competitive positioning programs, and discusses important tasks necessary to initiate competitive positioning programs. The last three chapters focus on the analytical tasks associated with competitive positioning programs, the implementation and supervision of competitive positioning programs, and the modification and termination of competitive positioning programs. Each chapter has key activities included to aid readers in learning how to assess organizational and community readiness and to implement IRM-based techniques.

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