The Art Appeal In Display Advertising (1921) Hardback - 2009

The Art Appeal In Display Advertising is a book written by Frank Alvah Parsons and originally published in 1921. The book examines the use of art in advertising and how it can be used to create effective and appealing displays. Parsons, who was a prominent figure in the field of art education, argues that the use of art in advertising is not only aesthetically pleasing but also serves a practical purpose in attracting customers and increasing sales. The book covers topics such as color theory, typography, and layout design, providing practical advice for advertisers and designers. It also includes numerous examples of successful advertising campaigns and displays from the early 20th century. The Art Appeal In Display Advertising is a valuable resource for anyone interested in the history of advertising and the role of art in marketing.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.