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Project Marketing: A Practical Approach
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Project Marketing: A Practical Approach Paperback - 2022

by Milind Trivikram Phadtare

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From the publisher

This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.

The volume:

- Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

- Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.

- Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.

An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

Details

  • Title Project Marketing: A Practical Approach
  • Author Milind Trivikram Phadtare
  • Binding Paperback
  • Pages 104
  • Volumes 1
  • Language ENG
  • Publisher Routledge India
  • Publication date 2022-12-30
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780367350918 / 0367350912
  • Weight 0.39 lbs (0.18 kg)
  • Dimensions 9.21 x 6.14 x 0.25 in (23.39 x 15.60 x 0.64 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Industrial marketing - Management, Industrial marketing
  • Library of Congress Catalogue Number 2022036722
  • Dewey Decimal Code 658.804

About the author

Milind Trivikram Phadtare is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.

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Project Marketing: A Practical Approach
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Project Marketing: A Practical Approach

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Project Marketing: A Practical Approach

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