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Relationship Marketing

Relationship Marketing

Relationship Marketing

Relationship Marketing

by Martin Christopher

  • New
  • Paperback
Condition
New
ISBN 10
0750648392
ISBN 13
9780750648394
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About This Item

Paperback / softback. New. Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780750648394
Title
Relationship Marketing
Author
Martin Christopher
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
0750648392
ISBN 13
9780750648394
Publisher
Butterworth-Heinemann
Place of Publication
Usa
This edition first published
May 21, 2001

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The Saint Bookstore

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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