Relationship Marketing

Paperback / softback. New. Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Hardback. Very Good.

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how t

Routledge. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Relationship Marketing.

Butterworth-Heinemann, 2002. Paperback. New. 2nd edition. 256 pages. 10.00x6.00x0.50 inches.

Acceptable. IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible.

Taylor & Francis Group. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Paperback / softback. New. Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Routledge, 2002. Paperback. Very Good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

paperback. Good. Access codes and supplements are not guaranteed with used items.

Butterworth-Heinemann, 2002. Paperback. New. 2nd edition. 256 pages. 10.00x6.00x0.50 inches.