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Reputation Strategy and Analytics in a Hyper-Connected World Hardback - 2016
by John Wiley & Sons
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Details
- Title Reputation Strategy and Analytics in a Hyper-Connected World
- Author John Wiley & Sons
- Binding Hardback
- Edition Hardback
- Condition New
- Pages 160
- Volumes 1
- Language ENG
- Publisher Wiley
- Publication date 2016
- Bookseller's Inventory # 9781119052494
- ISBN 9781119052494 / 1119052491
- Weight 2.15 lbs (0.98 kg)
- Dimensions 9.9 x 7.1 x 1.2 in (25.15 x 18.03 x 3.05 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Corporate image, Communication in management
- Library of Congress Catalogue Number 2016014398
- Dewey Decimal Code 659.2
- Quantity available 100
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From the publisher
From the rear cover
PROVEN REPUTATION MANAGEMENT TECHNIQUES FOR TODAY'S DIGITALLY CONNECTED WORLD
"In today's interconnected consumer economy, the notion that a company's reputation can be 'managed' as a simple commodity or one-dimensional artifact is danger- ously outdated. Every morsel of information--no matter how trivial or seemingly innocuous--has the potential to go viral in a heartbeat. Reputations that took decades to build can be destroyed in mere moments."
--From the Introduction
Reputation Strategy and Analytics in a Hyper-Connected World offers business leaders and communication experts a much-needed guide and proven framework for protecting and enhancing their organizations' reputation over time. Author Chris Foster includes a wealth of tools and strategies for quickly, responsibly, and cost-effectively responding to damaging assaults on a company's reputation.
Designed to be accessible, Reputation Strategy and Analytics in a Hyper-Connected World reveals what it takes to be prepared for the best- and worst-possible case scenarios and execute successful corporate communications. Leaders will discover how to select the right team and the right tools that will get the job done right!
Chris Foster clearly shows how to navigate the never-ending information stream to help keep any company out of the undertow of reputation damaging events.
