Scenarios: The Art of Strategic Conversation
by Kees Van der Heijden
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0470023686
- ISBN 13
- 9780470023686
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780470023686
- Title
- Scenarios: The Art of Strategic Conversation
- Author
- Kees Van der Heijden
- Format/Binding
- Hardback
- Book Condition
- New New
- Quantity Available
- 10
- Binding
- Hardcover
- ISBN 10
- 0470023686
- ISBN 13
- 9780470023686
- Publisher
- Wiley
- Place of Publication
- Somerset, New Jersey, U.s.a.
- This edition first published
- January 18, 2005
Terms of Sale
The Saint Bookstore
About the Seller
The Saint Bookstore
About The Saint Bookstore
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...