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Scenarios: The Art of Strategic Conversation

Scenarios: The Art of Strategic Conversation

Scenarios: The Art of Strategic Conversation

Scenarios: The Art of Strategic Conversation

by Kees Van der Heijden

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  • Hardcover
Condition
New
ISBN 10
0470023686
ISBN 13
9780470023686
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About This Item

Hardback. New. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.

Synopsis

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780470023686
Title
Scenarios: The Art of Strategic Conversation
Author
Kees Van der Heijden
Format/Binding
Hardback
Book Condition
New New
Quantity Available
10
Binding
Hardcover
ISBN 10
0470023686
ISBN 13
9780470023686
Publisher
Wiley
Place of Publication
Somerset, New Jersey, U.s.a.
This edition first published
January 18, 2005

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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