Scenarios: The Art of Strategic Conversation
by Kees van der Heijden
- Used
- Hardcover
- first
- Condition
- Very Good in Very Good Dust Wrapper.
- ISBN 10
- 0471966398
- ISBN 13
- 9780471966395
- Seller
-
Peasedown St. John, Somerset, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
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Details
- Bookseller
- BookLovers of Bath (GB)
- Bookseller's Inventory #
- 170557
- Title
- Scenarios: The Art of Strategic Conversation
- Author
- Kees van der Heijden
- Format/Binding
- Hardback in Dust Wrapper.
- Book Condition
- Used - Very Good in Very Good Dust Wrapper.
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0471966398
- ISBN 13
- 9780471966395
- Publisher
- Chichester, New York, Brisbane, Toronto & Singapore: John Wiley & Sons
- Place of Publication
- Chichester, West Sussex, United Kingdom
- Date Published
- 1996
- Keywords
- analysis and art articulation behaviour business businesses change communication competing competitive context conversation corporate creative decision development discoveries economics environment five four history idea informal introduction making manag
Terms of Sale
BookLovers of Bath
As a distance seller based in England, I am required to abide by the terms of the "Distance Selling Act", details of which are freely available. This ensures that you have the highest degree of protection when purchasing from me. Alongside that, I prefer to treat my customers in the manner that I expect to be treated; my guarantee is complete satisfaction or your money back - I aim to please, not just for the one book sale but to ensure that should you require another book, another time that my name against it means it gets your consideration.
About the Seller
BookLovers of Bath
About BookLovers of Bath
Glossary
Some terminology that may be used in this description includes:
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Gilt
- The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...