BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Search Engine Optimization for Dummies

Search Engine Optimization for Dummies

Search Engine Optimization for Dummies Paperback - 2004

by Peter Kent

Add to wish list
  • Used
  • Good
  • Paperback
Used - Good

Description

Wiley & Sons, Incorporated, John, 2004. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Ask the seller a question Add to wish list
A$12.30
Free Delivery within USA
Standard delivery: 4 to 8 days
More delivery options
Ships from ThriftBooks (Washington, United States)
Biblio Top Seller
The BIBLIO Guarantee

Details

  • Title Search Engine Optimization for Dummies
  • Author Peter Kent
  • Binding Paperback
  • Edition [ Edition: first
  • Condition Used - Good
  • Pages 354
  • Volumes 1
  • Language ENG
  • Publisher Wiley & Sons, Incorporated, John
  • Publication date 2004
  • Illustrated Yes
  • Bookseller's Inventory # G0764567586I3N00
  • ISBN 9780764567582 / 0764567586
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.24 x 7.42 x 0.86 in (23.47 x 18.85 x 2.18 cm)
  • Category Computer - Internet
  • Library of Congress subjects Web search engines
  • Library of Congress Catalogue Number 2004101970
  • Dewey Decimal Code 025.04
  • Quantity available 1

About ThriftBooks Washington, United States

Biblio member since 2018

From the largest selection of used titles, we put quality, affordable books into the hands of readers

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from ThriftBooks

Reader reviews for Search Engine Optimization for Dummies

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

"If we build it, they will come."

Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:

  • Spiders--not the yucky kind, but the software that grabs Web pages, and then, reads and indexes the information
  • Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems
  • The eight search systems you really need to impress and how to get your pages into them
  • Keywords and how to choose them strategically and use them often
  • Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories
  • Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites

Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to:

  • Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system,
  • Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more
  • Bulk up your site with content--original or recycled
  • Use specialized search systems to attract valuable, highly targeted traffic
  • Use link popularity to boost your position and your PageRank

Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.

About the author

Peter Kent is an e-commerce consultant who specializes in search engine optimization. He has written nearly fifty books and founded an e-business service provider.

Please wait a moment while we load the requested page.

tracking-