Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Used
- good
- Hardcover
- Condition
- Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
Seattle, Washington, United States
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About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0446520942I3N00
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Beckwith, Harry
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Business Plus
- Place of Publication
- Boston, Massachusetts, U.s.a.
- Date Published
- 1997
Terms of Sale
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