BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand
Stock photo: cover may vary

Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible Hardback - 2008 - 1st Edition

by David A. LaBonte

Add to wish list

Reader reviews for Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

From the publisher

"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."
-Michael Purcell, Senior Vice President, Product Development, Global Cash Card

"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."
-Catherine Monson, President, PIP Printing

"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."
-Marc Anthony, President, Black Dot Wireless

"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."
-Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management

Details

  • Title Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
  • Author David A. LaBonte
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 210
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons
  • Publication date 2008-09
  • Illustrated Yes
  • ISBN 9780470357675 / 0470357673
  • Weight 0.89 lbs (0.40 kg)
  • Dimensions 9.24 x 6.34 x 0.85 in (23.47 x 16.10 x 2.16 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Product management, Marketing - Psychological aspects
  • Library of Congress Catalogue Number 2008020130
  • Dewey Decimal Code 658.834

About the author

David LaBonte is President and owner of Ad Matrix, a California-based marketing and advertising agency. He has more than thirty years of experience in marketing, advertising, and branding, and has worked on such widely known brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola.

To request a speaking engagement with Mr. LaBonte or for more information on Shiny Objects Marketing Workshops, go to www.shinyobjectsmarketing.com

More Copies for Sale

Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
Stock photo: cover may vary

Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

by LaBonte, David A.

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780470357675 / 0470357673
Quantity available
1
Seller
Item price
A$51.28
Free Delivery to USA

Show details

Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Add to wish list
Item price
A$51.28
Free Delivery to USA