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Trademarks, Brands, and Competitiveness

Trademarks, Brands, and Competitiveness

Trademarks, Brands, and Competitiveness
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Trademarks, Brands, and Competitiveness

by Teresa da Silva Lopes

  • New
  • Paperback
Condition
New
ISBN 10
041563573X
ISBN 13
9780415635738
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About This Item

Paperback / softback. New. This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780415635738
Title
Trademarks, Brands, and Competitiveness
Author
Teresa da Silva Lopes
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
041563573X
ISBN 13
9780415635738
Publisher
Routledge
This edition first published
2013-06

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The Saint Bookstore

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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