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Trademarks, Brands, and Competitiveness
by Teresa da Silva Lopes
- New
- Paperback
- Condition
- New
- ISBN 10
- 041563573X
- ISBN 13
- 9780415635738
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
Paperback / softback. New. This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780415635738
- Title
- Trademarks, Brands, and Competitiveness
- Author
- Teresa da Silva Lopes
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 041563573X
- ISBN 13
- 9780415635738
- Publisher
- Routledge
- This edition first published
- 2013-06
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
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Glossary
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...