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Trademarks, Brands, and Competitiveness Paperback - 2013
by Teresa Da Silva Lopes (Editor); Paul Duguid (Editor)
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- Title Trademarks, Brands, and Competitiveness
- Author Teresa Da Silva Lopes (Editor); Paul Duguid (Editor)
- Binding Paperback
- Edition Reprint
- Pages 270
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2013-06-05
- Illustrated Yes
- Features Illustrated
- ISBN 9780415635738 / 041563573X
- Weight 0.83 lbs (0.38 kg)
- Dimensions 9 x 6 x 0.6 in (22.86 x 15.24 x 1.52 cm)
- Dewey Decimal Code 658.827
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Trademarks, Brands, and Competitiveness
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Routledge, 2012. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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by Teresa da Silva Lopes
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Paperback / softback. New. This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
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Trademarks, Brands, and Competitiveness
by Da Silva Lopes, Teresa
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Routledge, 2013. Paperback. New. reprint edition. 248 pages. 8.75x6.00x0.50 inches.
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Trademarks, Brands, and Competitiveness
by Teresa da Silva Lopes
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy,
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Trademarks, Brands, and Competitiveness
by Da Silva Lopes, Teresa
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Routledge, 2013. Paperback. New. reprint edition. 248 pages. 8.75x6.00x0.50 inches.
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Stock Photo: Cover May Be Different
Trademarks, Brands, and Competitiveness
by Teresa Da Silva Lopes and Paul Duguid
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Routledge, 2010. Softcover. New.
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Stock Photo: Cover May Be Different
Trademarks, Brands, and Competitiveness
by Teresa Da Silva Lopes and Paul Duguid
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- Paperback
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- Paperback
- ISBN 10 / ISBN 13
- 9780415635738 / 041563573x
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Routledge, 2010. Softcover. New.
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