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Trust or Consequences

Trust or Consequences

Trust or Consequences
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Trust or Consequences Paperback - 2006

by Golin, Al,

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Filled with provocative ideas about why many companies overlook trust issues, this edition brings the subject to center stage--where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

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Details

  • Title Trust or Consequences
  • Author Golin, Al,
  • Binding Paperback
  • Edition First Edition (U
  • Condition New
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Amacom, Saranac Lake, New York, U.S.A.
  • Publication date 2006-02-12
  • Bookseller's Inventory # 4163129-n
  • ISBN 9780814473887 / 0814473881
  • Weight 0.7 lbs (0.32 kg)
  • Dimensions 9 x 6 x 0.64 in (22.86 x 15.24 x 1.63 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 174.4
  • Quantity available 5

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From the publisher

This book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.

The recent rash of corporate scandals?and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust.

Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. In Trust or Consequences, he reveals how to:

  • create an effective trust strategy
  • determine the impact of trust issues on stakeholders
  • assess trust-building performance and calculate the difficulty of restoring trust
  • create a "trust bank" for saving deposits of good will to draw on as needed

This invaluable resource offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

First line

It has been said that everyone has a book in him.

About the author

Al Golin is founder and chairman of Golin/Harris, one of the world's leading public relations firms. He was named one of the most influential public relations people of the twentieth century by "PR Week" magazine.

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