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Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets

Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets

Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
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Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets Paperback - 2008

by Palomino, Jose

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"Value Prop" shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process.

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Cody Rock Press. Collectible - Like New. Signed Copy Collectible - Like New. Inscribed by author on half title page.
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About Wonder Book Maryland, United States

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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.

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Reader reviews for Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets

From the publisher

CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYER Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service, and win business in the process! Technology industry veteran marketer, sales professional and consultant-coach, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the "I3" factors of innovation, indispensability and inspiration-and some notable failures that didn't-Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.
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