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Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets

Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets

Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
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Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets Paperback - 2008

by Palomino, Jose

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"Value Prop" shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process.

Used - Very good

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Cody Rock Press. Used - Very Good. A bright, square, and overall a nice copy
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About More Than Words Inc. Massachusetts, United States

Biblio member since 2016

More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.

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Reader reviews for Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets

From the publisher

CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYER Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service, and win business in the process! Technology industry veteran marketer, sales professional and consultant-coach, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the "I3" factors of innovation, indispensability and inspiration-and some notable failures that didn't-Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.
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