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What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
- Used
- Condition
- UsedGood
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Seller
-
Imperial, Missouri, United States
2 Copies Available from This Seller
(You can add more at checkout.)
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About This Item
UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Synopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
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Details
- Bookseller
- Off The Shelf LLC
(US)
- Bookseller's Inventory #
- 4WILKM00I9T0
- Title
- What Clients Love: A Field Guide to Growing Your Business
- Author
- Beckwith, Harry
- Book Condition
- UsedGood
- Quantity Available
- 2
- Binding
- Unknown
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Publisher
- Business Plus
- Place of Publication
- New York, New York, U.s.a.
- This edition first published
- January 2, 2003
Terms of Sale
Off The Shelf LLC
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Off The Shelf LLC
Biblio member since 2021
Imperial, Missouri
About Off The Shelf LLC
Hello! We are a used book seller out of St Louis Missouri.
Glossary
Some terminology that may be used in this description includes:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
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