What Clients Love
by Beckwith, Harry
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
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What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
- Condition
- As New
- Jacket Condition
- As New
- Edition
- First Edition, First Printing
- Published
- 2003
- Binding
- Hardcover
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
-
Canton, Georgia, USA
- Item Price
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A$7.82
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New York: Warner Books, 2003. First Edition, First Printing. Hardcover. As New/As New. Green Board Covers with Red Foil Lettering to Spine; White Endpapers; Book Edges are Clean; Book Interior is clean and tight and unmarked; 12mo; 282 pages; dustjacket is protected by a mylar wrapper and is clean and bright with no noted defects
0.78#; P3; A;… Read more about this item Item Price
A$7.82
What Clients Love: A Field Guide to Growning Your Business
by Beckwith, Harry
- Condition
- Used - Very Good
- Binding
- Hardback
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
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GORING BY SEA, West Sussex, GBR
- Item Price
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A$3.24
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Hardback. Very Good. Item Price
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What Clients Love
by Beckwith, Harry
- Condition
- Used - Very Good
- Published
- 2010-01-01
- Binding
- Hardcover
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
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Chicago, Illinois, USA
- Item Price
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A$2.26
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Warner Books, 2010-01-01. Hardcover. Very Good. 1.0000 in x 7.7500 in x 5.2500 in. Item Price
A$2.26
What Clients Love: A Field Guide to Growning Your Business
by Beckwith, Harry
- Condition
- Used - Good
- Binding
- Hardback
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
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GORING BY SEA, West Sussex, GBR
- Item Price
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A$3.24
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Hardback. Good. Item Price
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What Clients Love : A Field Guide to Growing Your Business
by Beckwith, Harry
- Condition
- Used - Good
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
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Mishawaka, Indiana, USA
- Item Price
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A$7.59
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Grand Central Publishing. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Item Price
A$7.59
What Clients Love : A Field Guide to Growing Your Business
by Beckwith, Harry
- Condition
- Used - Very Good
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
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Mishawaka, Indiana, USA
- Item Price
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A$7.59
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Grand Central Publishing. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
A$7.59
What Clients Love
by Harry Beckwith
- Condition
- Used; Good
- Published
- 07/03/2003
- Binding
- Hardcover
- ISBN
- 9780446527552
- Quantity Available
- 1
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London, Greater London, GBR
- Item Price
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A$6.72
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Business Plus Imports, 07/03/2003. Hardcover. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Item Price
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What Clients Love : A Field Guide to Growing Your Business
by Beckwith, Harry
- Condition
- Used - Very Good
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
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Dunfermline, Fife, GBR
- Item Price
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A$7.61
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Grand Central Publishing. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
A$7.61
What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
- Condition
- Used - Good
- Published
- 2003-01-02
- Binding
- Hardcover
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
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Grand Rapids, Michigan, USA
- Item Price
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A$9.10
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Business Plus, 2003-01-02. Hardcover. Good. Hardcover with dust jacket. Pages are clean and unmarked. Covers show minor shelf wear. Binding is tight, hinges strong. Dust jacket shows edge wear.; 100% Satisfaction Guaranteed! Ships same or next business day! Item Price
A$9.10
What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
- Condition
- New
- Jacket Condition
- New
- Published
- 2003
- Binding
- Hardcover
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
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Steelton, Pennsylvania, USA
- Item Price
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A$15.17
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New York: Warner Books, 2003. This Second Printing is in New condition with a New, unclipped dust jacket. (Click on photo.) The book is an excellent source of ideas for anyone interested in growing and promoting his own business. The author's "Fourteen Principles of Planning" are alone worth the price. The book is bound in green paper-covered boards with die-stamped… Read more about this item Item Price
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What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
- Condition
- Used - Good
- Published
- 2003-01-02
- Binding
- Hardcover
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
-
Memphis, Tennessee, USA
- Item Price
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A$7.76
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Business Plus, 2003-01-02. Hardcover. Good. 85x18x126. Item Price
A$7.76
What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
- Condition
- Used - Very Good
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
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Frederick, Maryland, USA
- Item Price
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A$6.33
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Business Plus. Used - Very Good. Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp. Item Price
A$6.33
What Clients Love : A Field Guide to Growing Your Business
by Beckwith, Harry
- Condition
- Used - Very Good
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
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Reno, Nevada, USA
- Item Price
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A$7.59
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Grand Central Publishing. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
A$7.59
What Clients Love: A Field Guide to Growing Your Business
by Harry Beckwith
- Condition
- Used - Very Good
- Published
- January 2003
- Binding
- Hardcover
- ISBN
- 9780446527552
- Quantity Available
- 1
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POWDER SPGS, Georgia, USA
- Item Price
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A$16.68
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Business Plus, January 2003. Hardcover. Used - Very Good. Item Price
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What Clients Love : A Field Guide to Growing Your Business
by Beckwith, Harry
- Condition
- Used - Very Good
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, USA
- Item Price
-
A$7.59
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Description:
Grand Central Publishing. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
A$7.59
What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
- Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Published
- 2003-01-02
- Binding
- Hardcover
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
-
Naperville, Illinois, USA
- Item Price
-
A$10.55
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Business Plus, 2003-01-02. Hardcover. Very Good/Very Good. Book has slight shelf wear from storage and use; otherwise the book is in excellent condition. Item Price
A$10.55
What Clients Love: A Field Guide to Growing Your Business
by Harry Beckwith
- Condition
- Used - Very Good
- Published
- January 2003
- Binding
- Hardcover
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
-
Holland, Michigan, USA
- Item Price
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A$5.01
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Business Plus, January 2003. Hardcover . Very Good. Item Price
A$5.01
What Clients Love
by Harry Beckwith
- Condition
- Used - Good
- Published
- 2003
- ISBN
- 9781586214517
- Quantity Available
- 1
- Seller
-
Narrowsburg, New York, USA
- Item Price
-
A$9.01
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UNITED STATES: Hachette Audio, 2003 Audio Book. Good. AUDIO CD. 3 AUDIO CDs in the original printed case. Some shelf wear and fold mark to the box. We will polish the AUDIO CDs for a smooth listening experience. You will receive a worthwhile set. Enjoy this AUDIO CD performance economically priced for your needs.. Item Price
A$9.01
What Clients Love: A Field Guide to Growing Your Business
by Harry Beckwith
- Condition
- Used - Excellent Condition
- Edition
- [ Edition: Reprint ]
- ISBN
- 9780446527552
- Quantity Available
- 1
- Seller
-
Blacksburg, Virginia, USA
- Item Price
-
A$2.45
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[ Edition: Reprint ]. Excellent Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Warner Books Pub Date: 1/2/2003 Binding: Hardcover Pages: 256 Item Price
A$2.45
What Clients Love : A Field Guide to Growing Your Business
by Harry Beckwith
- Condition
- Used - Very Good
- Published
- 2010
- Binding
- Paperback
- ISBN
- 9780446556026
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
A$9.45
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Grand Central Publishing, 2010. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
A$9.45