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What Were They Thinking?: Marketing Lessons I'Ve Learned from ove r 80,000 New-Product Innovations and Idiocies

What Were They Thinking?: Marketing Lessons I'Ve Learned from ove r 80,000 New-Product Innovations and Idiocies

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What Were They Thinking?: Marketing Lessons I'Ve Learned from ove r 80,000 New-Product Innovations and Idiocies

by Mcmath, Robert M.;Forbes, Thom

  • Used
  • Good
  • Hardcover
Condition
Good /Good
ISBN 10
0812929500
ISBN 13
9780812929508
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About This Item

Westminister, Maryland, U.S.A.: Times Books. Good. Hardcover. 1998. 240 pages. tidy ex library d/j had been plastic protected .

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Details

Seller
bookexpress.co.nz NZ (NZ)
Seller's Inventory #
4506ab
Title
What Were They Thinking?: Marketing Lessons I'Ve Learned from ove r 80,000 New-Product Innovations and Idiocies
Author
Mcmath, Robert M.;Forbes, Thom
Format/Binding
Hardcover
Book Condition
Used - Good
Jacket Condition
Good
Quantity Available
1
ISBN 10
0812929500
ISBN 13
9780812929508
Publisher
Times Books
Place of Publication
Westminister, Maryland, U.S.A.
Date Published
1998

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About the Seller

bookexpress.co.nz

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2022
Wellington, Auckland

About bookexpress.co.nz

Book Express Ltd is a new small used bookseller located in Wellington, New Zealand. Our goal is to provide a great buying experience to people who want quality books at reasonable prices. We are keen to buy good condition books for cash.

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