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What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era Paperback - 2009
by Jarvis, Jeff
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- Good
- Paperback
A$53.64
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Details
- Title What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era
- Author Jarvis, Jeff
- Binding Paperback
- Edition Lgr
- Condition Used - Good
- Pages 448
- Volumes 1
- Language ENG
- Publisher Harper Large Print
- Publication date 2009-02-17
- Large Print Yes
- Features Large Print, Table of Contents
- Bookseller's Inventory # 0061719919.G
- ISBN 9780061719912 / 0061719919
- Weight 1.06 lbs (0.48 kg)
- Dimensions 9 x 6.46 x 1.12 in (22.86 x 16.41 x 2.84 cm)
-
Themes
- Sex & Gender: Feminine
- Topical: Women's Interest
- Category Business / Economics / Finance
- Library of Congress subjects Large type books, Management
- Dewey Decimal Code 658.401
- Quantity available 1
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From the publisher
From the rear cover
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google--the fastest-growing company in history--to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything--from corporations to governments, nations to individuals--must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
