Stock photo: cover may vary
You Should Test That : Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing Paperback - 2013 - 1st Edition
by Goward, Chris
- Used
A$10.95
Free Delivery within USA
Standard delivery: 4 to 8 days
More delivery options
Standard delivery: 4 to 8 days
Details
- Title You Should Test That : Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing
- Author Goward, Chris
- Binding Paperback
- Edition number 1st
- Edition 1
- Condition Used - Good
- Pages 368
- Volumes 1
- Language ENG
- Publisher Wiley & Sons, Incorporated, John
- Publication date 2013-01
- Illustrated Yes
- Features Illustrated, Index
- Bookseller's Inventory # 13236201-20
- ISBN 9781118301302 / 1118301307
- Weight 1.27 lbs (0.58 kg)
- Dimensions 9.23 x 7.45 x 0.81 in (23.44 x 18.92 x 2.06 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Category Business / Economics / Finance
- Library of Congress subjects Web sites - Evaluation, Internet marketing - Evaluation
- Library of Congress Catalogue Number 2012951871
- Dewey Decimal Code 658.872
- Quantity available 1
About Better World Books Indiana, United States
Biblio member since 2005
Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
Reader reviews for You Should Test That : Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing
Write a review for this book
Important Terms and Guidelines
- Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
- Reviews must be at least 140 characters in length.
- Please do not reveal critical plot elements.
- This is not a help line. Contact customer support if you need help.
Your review must not include:
- Obscenities, discriminatory language, or other insulting language not suitable for public domain
- Advertisements, “spam” content, or references to other products, offers or websites.
- Email addresses, URLs, phone numbers, physical addresses or other contact information.
- Overly critical comments about other reviews or reviewers
- Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
- Availability, price, or alternative ordering/shipping information
From the publisher
From the rear cover
Join the Scientific Marketing Revolution
Conversion optimization has become the go-to strategy for marketers to increase demand and profit from their websites. You Should Test That! provides the strategy, methods, and frameworks that have lifted conversion rates by up to 400% for organizations such as Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP, and many other fast-growth companies and startups.
You'll learn fresh tactics, previously hidden marketing insights, and proven processes that deliver unbeatable competitive advantage. Use what you learn in this book to turn your online marketing channels into high-performance conversion funnels.
- Prioritize where and what to test on your websites and landing pages for maximum revenue lift
- Master all testing types, including multivariate, A/B/n, and split path
- Evaluate the key analytics reports--essential to understanding where you are now
- Create a conversion optimization strategy aligned with your business and marketing goals, and get your team on board
- Test for relevance, clarity, urgency, and other key factors in the Landing Page Influence Function for Tests (LIFT) model
- Follow compelling case studies and learn how to emulate their success
"You Should Test That! provides an easy to understand framework for testing, and lots of excellent ideas for how to optimize toward specific goals. It's a much needed, comprehensive approach to testing."
--Jesse Nichols, Agency Partnerships, Google Analytics
"When you've finished You Should Test That!, you'll be armed not just with the belief in the importance of testing and optimization, but with the mental tools to accomplish them."
--Stefan Tornquist, VP Research, Econsultancy US
"In You Should Test That!, Chris doesn't just talk about what you should test, but how to think about your marketing in a very smart and strategic way."
--Mitch Joel, President of Twist Image and Author, Blogger, Podcaster of Six Pixels of Separation
