The Startup Owner's Manual shows you how to test business models. If you want to avoid infant/instant mortality of your venture and boost success chances, this book is a "must-have" and "must practice".No matter if you are a start-up building a business or a corporation building a new growth engine: You need this book! However, reading it won't be enough. You need to practice testing and pivoting business models. The Startup Owner's Manual will teach you how and it nicely builds on our Business Model Canvas!
