Search Results: Business & Economics / Marketing from Storbeck's

New York: McGraw-Hill. Fine in Near Fine dust jacket. 2007. First Edition. Hardcover. Blue boards quarterbound in maroon with title and author imprinted in gold on the spine. Parchment endpapers. Full number line 1 2 3 4 5 6 7 8 9 0 . Index. . 0.9 x 8.3 x 5.6 Inches. 224 pages. In the beginning, a hardworking group of Cistercian monks ran out of ink for their office equipment. When they saw the high price of replacement cartridges, they decided to launch their own company, selling ink and toner cartridges online at competitive prices. Soon, they caught the attention of two marketing and management consultants who-inspired by the monks' dedication to charitable work-formed MonkHelper Marketing, Inc. to help promote and ultimately run the business. This is the gospel according to LASERMONKS Based upon the centuries-old principles of St. Benedict, LaserMonks' unique approach to business has set a new standard for socially conscious companies. Their unusual and fascinating story is a… Read More

Boston: Back Bay Books / Little, Brown and Company. Fine. 2002. Trade Paperback. 301 pages. An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior. .