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The Tipping Point: How Little Things Can Make a Big Difference
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The Tipping Point: How Little Things Can Make a Big Difference Paperback - 2002

by Malcolm Gladwell

This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.


Summary

Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

From the publisher

Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by The A.V. Club and The Guardian -- by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis

Details

  • Title The Tipping Point: How Little Things Can Make a Big Difference
  • Author Malcolm Gladwell
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Back Bay Books, Boston
  • Date 2002-01-07
  • Features Index, Table of Contents
  • ISBN 9780316346627 / 0316346624
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 8.1 x 5.4 x 0.9 in (20.57 x 13.72 x 2.29 cm)
  • Reading level 1160
  • Library of Congress subjects Social psychology, Psychology, Social
  • Library of Congress Catalog Number 2004273849
  • Dewey Decimal Code 302

Media reviews

Citations

  • Black Issues Book Review, 11/01/2005, Page 36
  • Booksense '76 Mar/Apr 2002, 03/01/2002, Page 1
  • Entertainment Weekly, 01/18/2002, Page 73
  • Kliatt, 05/01/2002, Page 38
  • New York Times, 01/06/2002, Page 20

About the author

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.
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