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The Tipping Point: How Little Things Can Make a Big Difference Paperback - 2002
by Malcolm Gladwell
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This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.
Summary
Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Reader reviews for The Tipping Point: How Little Things Can Make a Big Difference
Review summary
Readers were sharply divided. Admirers praised Malcolm Gladwell’s brisk, highly readable storytelling and memorable case studies, saying the book offers accessible, thought?provoking ideas about how trends spread—especially the Law of the Few, the Stickiness Factor, and the Power of Context. Many found practical takeaways for marketing and social behavior and enjoyed digressions on Sesame Street, Blue’s Clues, and network dynamics. Detractors criticized the work as pop?science: anecdote?driven, repetitive, and prone to leaping from correlation to causation. Several argued it should have remained a long article, noted a loose or hazy thesis, and said parts now feel dated in the social?media era. Some also flagged the crime chapter and certain examples as reductive or insensitive. Still, its core concepts and catchphrase left a cultural mark.
Readers say this book is:
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From the publisher
Details
- Title The Tipping Point: How Little Things Can Make a Big Difference
- Author Malcolm Gladwell
- Binding Paperback
- Edition [ Edition: Repri
- Pages 304
- Volumes 1
- Language ENG
- Publisher Little, Brown Paperbacks, Boston
- Publication date 2002-01-07
- Features Index, Table of Contents
- ISBN 9780316346627 / 0316346624
- Weight 0.65 lbs (0.29 kg)
- Dimensions 8.1 x 5.4 x 0.9 in (20.57 x 13.72 x 2.29 cm)
- Reading level 1160
- Category Psychology
- Library of Congress subjects Social psychology, Psychology, Social
- Library of Congress Catalogue Number 2004273849
- Dewey Decimal Code 302
Media reviews
Citations
- Black Issues Book Review, 07/01/2005, Page 23
- Booksense '76 Mar/Apr 2002, 03/01/2002, Page 1
- Entertainment Weekly, 01/18/2002, Page 73
- Kliatt, 05/01/2002, Page 38
- New York Times, 01/06/2002, Page 20
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