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Building Brand Value the Playboy Way
by Susan Gunelius
- New
- Hardcover
- Condition
- New
- ISBN 10
- 023057789X
- ISBN 13
- 9780230577893
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Hardback. New. Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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Details
- Bookseller
- The Saint Bookstore
(GB)
- Bookseller's Inventory #
- B9780230577893
- Title
- Building Brand Value the Playboy Way
- Author
- Susan Gunelius
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 10
- Binding
- Hardcover
- ISBN 10
- 023057789X
- ISBN 13
- 9780230577893
- Publisher
- Palgrave Macmillan
- Place of Publication
- Uk
- This edition first published
- 2009-09
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...