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The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More

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The Long Tail: Why the Future of Business is Selling Less of More

by Chris Anderson

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  • Hardcover
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New
ISBN 10
1401302378
ISBN 13
9781401302375
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About This Item

Hyperion Books, 2006. Hardcover. New. 256 pages. 9.50x6.25x0.75 inches.

Synopsis

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Details

Bookseller
Revaluation Books GB (GB)
Bookseller's Inventory #
1-1401302378
Title
The Long Tail: Why the Future of Business is Selling Less of More
Author
Chris Anderson
Format/Binding
Hardcover
Book Condition
New New
Quantity Available
1
ISBN 10
1401302378
ISBN 13
9781401302375
Publisher
Hyperion Books
Place of Publication
New York
Date Published
2006

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Revaluation Books

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Revaluation Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Exeter, Devon

About Revaluation Books

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