The Handbook Of Brand Management

Reading, MA: Addison-Wesley. Good in Very Good dust jacket. 1992. Hardback. 0201632799 .

Perseus Books, New York, NY, 1993. Hardcover. Very Good Condition. All pages clean and crisp. Quantity Available: 1. ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: ABE541272659. . 9780201632798

Basic Books, 1993. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket… Read more about this item

London, UK: Financial Times Pitman, 1993. Hardcover. Very Good/Very Good. 8vo - over 7¾ - 9¾" tall. 254pp. Black cloth-covered boards, gilt titles on spine. Lightly bumped spine head. Grey endpapers. Internally neat, clean, bright and tight. Dust jacket has some minor shelf wear, light chipping to top edge. 8vo. Provides managers with management thinking in a practical… Read more about this item

Basic Books, 1993-03-20. hardcover. Very Good. 6x0x9. Has moderate shelf and/or corner wear. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.

London, United Kingdom: Pitman Publishing. Very Good in Very Good dust jacket. 1993. First Edition. Hard Cover. 0273605372 . 254p, index. Clean text. Great condition.; 8vo .

Hardback. Very Good.

Perseus Books, New York, NY, 1993. Hardcover. Good Condition/Good. All pages clean and straight. Front and rear covers in fair condition. Multiple copies available this title. Quantity Available: 6. ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: 1560716575. . 9780201632798

Perseus Books, New York, NY, 1993. Edition Unstated. Hardcover. Very Good Condition. Used very good. All pages clean. Some shelf wear. Quantity Available: 1. Category: Architecture; ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: ABE527837907. . 9780201632798

Basic Books. Used - Good. Used book that is in clean, average condition without any missing pages.

Basic Books. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Some highlighting otherwise clean and unmarked- Establishing a brand name is the goal of anyone introducing a new product, and maintaining a brand over time is even more profitable. Established brands are now major corporate assets, as shown when Philip Morris bought Kraft for four times its book value. The Handbook of Brand Management explains the ins and outs of… Read more about this item

Hardback. Good.

Hardback. Very Good.

Random House Business, 1992-04-09. Hardcover. Very Good. 2.5888 cent in x 23.1726 cent in x 15.5838 cent in. First Edition with dust jacket - rare and collectable - will send out 1 st class post

Addison Wesley. Collectible - Very Good/Very Good. 1993. First Printing. Hard Cover. (I176) .

Reading: Addison-Wesley, 1993. First Edition edition. Hardcover. Very Good/Very Good. 24.25 Cm. . Hardcover, very good condiiton, with lightly compressed, lightly slanted spine, ltly bumped corners. Book is ltly warped. Clean, tight, unmarked. Dj very good, lightly rubbed. Boards . ISBN: 0201632799. Catalogs: Sales & Marketing.

Basic Books, 1993-03-21. Hardcover. New. New. In shrink wrap. Looks like an interesting title!

Basic Books, 1993. Hardcover. New. 9.50x6.50x1.00 inches.

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.