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What Clients Love
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What Clients Love Paperback - 2010

by Beckwith

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From the publisher

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:

Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.

Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez!

Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

Details

  • Title What Clients Love
  • Author Beckwith
  • Binding Paperback
  • Edition Reprint
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Grand Central Publishing
  • Publication date 2010-06-10
  • Features Price on Product - Canadian, Table of Contents
  • ISBN 9780446556026 / 0446556025
  • Weight 0.5 lbs (0.23 kg)
  • Dimensions 7.4 x 4.9 x 0.9 in (18.80 x 12.45 x 2.29 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Success in business, Advertising
  • Library of Congress Catalogue Number 2011286335
  • Dewey Decimal Code 658.802

About the author

Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.

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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business

by Beckwith, Harry

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  • Very good
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Reprint
ISBN 10 / ISBN 13
9780446556026 / 0446556025
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Business Plus. Reprint. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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What Clients Love : A Field Guide to Growing Your Business

What Clients Love : A Field Guide to Growing Your Business

by Harry Beckwith

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780446556026 / 0446556025
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Grand Central Publishing, 2010. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Item price
A$9.20
Free Delivery to USA
What Clients Love : A Field Guide to Growing Your Business

What Clients Love : A Field Guide to Growing Your Business

by Harry Beckwith

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780446556026 / 0446556025
Quantity available
1
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Item price
A$9.20
Free Delivery to USA

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Description:
Grand Central Publishing, 2010. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Item price
A$9.20
Free Delivery to USA
What Clients Love : A Field Guide to Growing Your Business
Stock photo: cover may vary

What Clients Love : A Field Guide to Growing Your Business

by Beckwith, Harry

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780446556026 / 0446556025
Quantity available
1
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Item price
A$11.09
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Description:
Grand Central Publishing. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$11.09
Free Delivery to USA
What Clients Love : A Field Guide to Growing Your Business
Stock photo: cover may vary

What Clients Love : A Field Guide to Growing Your Business

by Beckwith, Harry

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780446556026 / 0446556025
Quantity available
1
Seller
Item price
A$11.09
Free Delivery to USA

Show details

Description:
Grand Central Publishing. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$11.09
Free Delivery to USA
What Clients Love: A Field Guide to Growing Your Business
Stock photo: cover may vary

What Clients Love: A Field Guide to Growing Your Business

by Beckwith, Harry

  • Used
  • Paperback
Condition
Used
Edition
Reprint
Binding
Paperback
ISBN 10 / ISBN 13
9780446556026 / 0446556025
Quantity available
1
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Item price
A$12.81
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Grand Central Publishing, 2010-06-10. Reprint. paperback. Used: Good. 5.00x0.76x8.00. Buy with confidence. Excellent Customer Service & Return policy.
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A$12.81
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What Clients Love: A Field Guide to Growing Your Business
Stock photo: cover may vary

What Clients Love: A Field Guide to Growing Your Business

by Beckwith, Harry

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780446556026 / 0446556025
Quantity available
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Business Plus. Used - Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp.
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What Clients Love
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What Clients Love

by Beckwith, Harry,

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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business

by Beckwith, Harry

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ISBN 10 / ISBN 13
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What Clients Love: A Field Guide to Growing Your Business
Stock photo: cover may vary

What Clients Love: A Field Guide to Growing Your Business

by Beckwith, Harry

  • New
  • Paperback
Condition
New
Edition
Reprint
Binding
Paperback
ISBN 10 / ISBN 13
9780446556026 / 0446556025
Quantity available
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Description:
Grand Central Publishing, 2010-06-10. Reprint. paperback. New. 5.00x0.76x8.00. Buy with confidence. Excellent Customer Service & Return policy.
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Item price
A$24.69
Free Delivery to USA