BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the
Stock photo: cover may vary

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want Hardback - 1997

by Gary Blake; Robert W. Bly (With)

Add to wish list

Reader reviews for The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

Details

  • Title The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
  • Author Gary Blake; Robert W. Bly (With)
  • Binding Hardback
  • Edition [ Edition: First
  • Pages 192
  • Volumes 1
  • Language ENG
  • Publisher MacMillan Publishing Company, Indianapolis, Indiana, U.S.A.
  • Publication date 1997
  • ISBN 9780028613383 / 0028613384
  • Weight 0.84 lbs (0.38 kg)
  • Dimensions 8.57 x 5.8 x 0.72 in (21.77 x 14.73 x 1.83 cm)
  • Category Reference
  • Library of Congress subjects Journalism - Authorship, Advertising copy
  • Library of Congress Catalogue Number 97002717
  • Dewey Decimal Code 659.132
Back to top↑

More Copies for Sale

Show all copies
The Elements of Copywriting
Stock photo: cover may vary

The Elements of Copywriting

by Blake, G. and Bly, R. W.

  • Used
  • Hardback
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780028613383 / 0028613384
Quantity available
1
Seller
Anybook.com
Item price
A$7.43
A$27.02 Delivery to USA

Show details

Description:
Macmillan, 1997. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780028613383
Add to wish list
Item price
A$7.43
A$27.02 Delivery to USA
Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want

Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want

by Gary Blake

  • Used
  • Very good
  • Hardback
Condition
Very good
Binding
Hardcover
ISBN 10 / ISBN 13
9780028613383 / 0028613384
Quantity available
1
Seller
ThriftBooks
Biblio Top Seller
Item price
A$9.63
Free Delivery to USA

Show details

Description:
Macmillan Publishing Company, Incorporated, 1997. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
A$9.63
Free Delivery to USA
Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
Stock photo: cover may vary

Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want

by Blake, Gary

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780028613383 / 0028613384
Quantity available
1
Seller
Better World Books
Biblio Top Seller
Item price
A$12.92
Free Delivery to USA

Show details

Description:
Simon & Schuster, Limited. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$12.92
Free Delivery to USA
Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
Stock photo: cover may vary

Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want

by Blake, Gary

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780028613383 / 0028613384
Quantity available
1
Seller
Better World Books
Biblio Top Seller
Item price
A$12.92
Free Delivery to USA

Show details

Description:
Simon & Schuster, Limited. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$12.92
Free Delivery to USA
The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Stock photo: cover may vary

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

by Bly, Robert W

  • Used
  • Hardback
  • first
Condition
Used
Edition
1
Binding
Hardcover
ISBN 10 / ISBN 13
9780028613383 / 0028613384
Quantity available
1
Seller
Ergodebooks
Item price
A$13.28
A$21.78 Delivery to USA

Show details

Description:
0000-00-00. 1. hardcover. Used: Good. 5.75x0.50x8.50. Buy with confidence. Excellent Customer Service & Return policy.
Add to wish list
Item price
A$13.28
A$21.78 Delivery to USA
The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Stock photo: cover may vary

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

by Blake, Gary, Bly, Robert W.

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780028613383 / 0028613384
Quantity available
1
Seller
Wonder Book
Item price
A$15.11
A$5.79 Delivery to USA

Show details

Description:
Macmillan General Reference. Used - Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp.
Add to wish list
Item price
A$15.11
A$5.79 Delivery to USA
The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Stock photo: cover may vary

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

by Blake, Gary, Bly, Robert W.

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780028613383 / 0028613384
Quantity available
1
Seller
Wonder Book
Item price
A$15.11
A$5.79 Delivery to USA

Show details

Description:
Macmillan General Reference. Used - Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add to wish list
Item price
A$15.11
A$5.79 Delivery to USA
The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Stock photo: cover may vary

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

by Bly, Robert W

  • New
  • Hardback
  • first
Condition
New
Edition
1
Binding
Hardcover
ISBN 10 / ISBN 13
9780028613383 / 0028613384
Quantity available
1
Seller
Ergodebooks
Item price
A$38.69
A$21.78 Delivery to USA

Show details

Description:
0000-00-00. 1. hardcover. New. 5.75x0.50x8.50. Buy with confidence. Excellent Customer Service & Return policy.
Add to wish list
Item price
A$38.69
A$21.78 Delivery to USA
The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Stock photo: cover may vary

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

by Blake, Gary

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780028613383 / 0028613384
Quantity available
1
Seller
Bonita
Item price
A$42.23
Free Delivery to USA

Show details

Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Add to wish list
Item price
A$42.23
Free Delivery to USA
The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want.
Stock photo: cover may vary

The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want.

by Blake, Gary; Bly, Robert W.

  • Used
  • Hardback
  • first
Condition
Used
Edition
1st ed.
Binding
Hardcover
ISBN 10 / ISBN 13
9780028613383 / 0028613384
Quantity available
1
Seller
Bookhome Sydney @Biblio
Biblio Top Seller
Item price
A$30.00
A$45.00 Delivery to USA

Show details

Description:
New York: Macmillan, 1997. 1st ed.. Hardback small octavo, dustjacket, very good condition (in very good dustjacket), black boards (red cloth spine), minor edgewear jacket, light foxing top edge. 176 pp. Gary Blake and Robert Bly provide a concise handbook of the principles and practice of writing effective adverts, brochures, print adverts, direct mail, catalogs, press releases and electronic messages. The book covers writing headlines and body copy, as well as increasing readership and response. This book is a great reference for both the professional copywriter or someone who writes copy occasionally.
Add to wish list
Item price
A$30.00
A$45.00 Delivery to USA
Show all copies
Back to top↑

Please wait a moment while we load the requested page.