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Marketing Services: Competing Through Quality Hardback - 1991
by Leonard L. Berry; A. Parasuraman (With)
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Details
- Title Marketing Services: Competing Through Quality
- Author Leonard L. Berry; A. Parasuraman (With)
- Binding Hardback
- Edition First Edition
- Pages 212
- Volumes 1
- Language ENG
- Publisher Free Press, New York, NY, U.S.A.
- Publication date 1991-09
- Illustrated Yes
- ISBN 9780029030790 / 002903079X
- Weight 1.06 lbs (0.48 kg)
- Dimensions 9.6 x 6.38 x 0.92 in (24.38 x 16.21 x 2.34 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Customer services, Service industries - Marketing
- Library of Congress Catalogue Number 91013029
- Dewey Decimal Code 658.8
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Marketing Services: Competing Through Quality
by Berry, L.L., Parasuraman, A.
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Marketing Services: Competing Through Quality
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