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Marketing Imagination: New, Expanded Edition
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Marketing Imagination: New, Expanded Edition Paperback - 1986

by Theodore Levitt; I. M. Levitt

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Reader reviews for Marketing Imagination: New, Expanded Edition

From the publisher

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

Details

  • Title Marketing Imagination: New, Expanded Edition
  • Author Theodore Levitt; I. M. Levitt
  • Binding Paperback
  • Edition Exp Sub
  • Pages 238
  • Volumes 1
  • Language ENG
  • Publisher Free Press, New York, NY, U.S.A.
  • Publication date 1986-04-01
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780029190906 / 0029190908
  • Weight 0.7 lbs (0.32 kg)
  • Dimensions 9.38 x 6.26 x 0.7 in (23.83 x 15.90 x 1.78 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing
  • Library of Congress Catalogue Number 86000576
  • Dewey Decimal Code 658.8

About the author

Theodore Levitt is Editor of the Harvard Business Review and Edward W. Carter Professor of Business Administration at the Harvard Business School. One of the most widely read and respected figures in marketing, he is a four-time winner of the annual McKinsey Award for the best article in the Harvard Business Review.

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Marketing Imagination, New, Expanded Edition
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Marketing Imagination, New, Expanded Edition

by Theodore M. Levitt

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Marketing Imagination, New, Expanded Edition

by Theodore M. Levitt

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Marketing Imagination, New, Expanded Edition
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Marketing Imagination, New, Expanded Edition

by Theodore M. Levitt

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Marketing Imagination, New, Expanded Edition
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Marketing Imagination, New, Expanded Edition

by Theodore M. Levitt

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ISBN 10 / ISBN 13
9780029190906 / 0029190908
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Marketing Imagination, New, Expanded Edition
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Marketing Imagination, New, Expanded Edition

by Theodore M. Levitt

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ISBN 10 / ISBN 13
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Marketing Imagination : New, Expanded Edition

Marketing Imagination : New, Expanded Edition

by I. M. Levitt

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Free Press, 1986. Paperback. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Imagination : New, Expanded Edition

by I. M. Levitt

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Marketing Imagination : New, Expanded Edition

Marketing Imagination : New, Expanded Edition

by I. M. Levitt

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  • Paperback
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ISBN 10 / ISBN 13
9780029190906 / 0029190908
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Free Press, 1986. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Imagination, New, Expanded Edition
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Marketing Imagination, New, Expanded Edition

by Theodore M. Levitt

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  • Paperback
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Used
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Illustrated
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Paperback
ISBN 10 / ISBN 13
9780029190906 / 0029190908
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Free Press, 1986-04-21. Illustrated. paperback. Used: Good. 6.00x0.90x9.00. Buy with confidence. Excellent Customer Service & Return policy.
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