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The Fall of Advertising and the Rise of PR
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The Fall of Advertising and the Rise of PR Hardback - 2002

by Al Ries; Laura Ries

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From the publisher

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.

Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why

  • advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;
  • the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;
  • advertising should only be used to maintain brands once they have been established through publicity.

Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

First line

Not long ago, four New York City nurses were killed when they drove off the top of a motel's five-story parking garage.

Details

  • Title The Fall of Advertising and the Rise of PR
  • Author Al Ries; Laura Ries
  • Binding Hardback
  • Edition First Edition
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Harper Business, New York
  • Publication date August 20, 2002
  • Illustrated Yes
  • ISBN 9780060081980 / 0060081988
  • Weight 1.03 lbs (0.47 kg)
  • Dimensions 8.25 x 5.5 x 1.05 in (20.96 x 13.97 x 2.67 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Advertising, Brand name products
  • Library of Congress Catalogue Number 2002023294
  • Dewey Decimal Code 659
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The Fall of Advertising and the Rise of PR
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The Fall of Advertising and the Rise of PR

by Ries, Al, Ries, Laura

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9780060081980 / 0060081988
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The Fall of Advertising and the Rise of PR

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The Fall of Advertising and the Rise of PR

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The Fall of Advertising and the Rise of PR
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The Fall of Advertising and the Rise of PR

by Ries, Laura, Ries, Al

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9780060081980 / 0060081988
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The Fall of Advertising and the Rise of PR

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The Fall of Advertising and the Rise of PR

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ISBN 10 / ISBN 13
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The Fall of Advertising & The Rise of PR

by Al Ries & Laura Ries

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ISBN 10 / ISBN 13
9780060081980 / 0060081988
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