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First line
What's the driving force in Corporate America?
From the rear cover
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Details
- Title Focus
- Author Al Ries
- Binding Paperback
- Pages 320
- Volumes 1
- Language ENG
- Publisher Harperbusiness Essentials, New York, New York, U.S.A.
- Publication date 2005-09-27
- Features Index, Table of Contents
- ISBN 9780060799908 / 0060799900
- Weight 0.65 lbs (0.29 kg)
- Dimensions 8 x 5.4 x 0.9 in (20.32 x 13.72 x 2.29 cm)
-
Themes
- Sex & Gender: Feminine
- Topical: Women's Interest
- Category Business / Economics / Finance
- Library of Congress subjects Success in business, Marketing - Management
- Library of Congress Catalogue Number 2006283933
- Dewey Decimal Code 658.8
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