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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports Paperback - 2009

by Barbara Smit

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"Sneaker Wars" presents the fascinating story of the enemy brothers behind two leading sports brands, Adidas and Puma, whose rivalry shaped the modern sports business.

Reader reviews for Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

From the publisher

The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business

Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.

Adidas and Puma then revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.

"What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book." -- Time Magazine

From the rear cover

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

Details

  • Title Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
  • Author Barbara Smit
  • Binding Paperback
  • Edition Reprint
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher Ecco Press
  • Publication date 2009-03-17
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780061246586 / 0061246581
  • Weight 0.75 lbs (0.34 kg)
  • Dimensions 7.9 x 5.3 x 1 in (20.07 x 13.46 x 2.54 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 338.768

Media reviews

Citations

  • New York Times Book Review, 04/26/2009, Page 24

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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever...
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports � A Compelling History of Rivalry and Deals

by Smit, Barbara

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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever...

Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

by Barbara Smit

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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever...

Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

by Barbara Smit

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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever...

Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

by Barbara Smit

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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever...

Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

by Barbara Smit

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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever...

Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

by Barbara Smit

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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever...

Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

by Barbara Smit

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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever...
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

by Smit, Barbara

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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever...
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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

by Smit, Barbara

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9780061246586 / 0061246581
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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever...
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Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

by Smit, Barbara

  • Used
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ISBN 10 / ISBN 13
9780061246586 / 0061246581
Quantity available
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Item price
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Description:
HarperCollins Publishers. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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