Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports Paperback - 2009
by Barbara Smit
"Sneaker Wars" presents the fascinating story of the enemy brothers behind two leading sports brands, Adidas and Puma, whose rivalry shaped the modern sports business.
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From the publisher
From the rear cover
Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.
Details
- Title Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
- Author Barbara Smit
- Binding Paperback
- Edition Reprint
- Pages 400
- Volumes 1
- Language ENG
- Publisher Ecco Press
- Publication date 2009-03-17
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780061246586 / 0061246581
- Weight 0.75 lbs (0.34 kg)
- Dimensions 7.9 x 5.3 x 1 in (20.07 x 13.46 x 2.54 cm)
- Category Business / Economics / Finance
- Dewey Decimal Code 338.768
Media reviews
Citations
- New York Times Book Review, 04/26/2009, Page 24
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports � A Compelling History of Rivalry and Deals
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by Smit, Barbara
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- ISBN 10 / ISBN 13
- 9780061246586 / 0061246581
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