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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke Paperback - 2008
by Michael Levine
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From the publisher
From the rear cover
The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.
Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Details
- Title Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke
- Author Michael Levine
- Binding Paperback
- Pages 368
- Volumes 1
- Language ENG
- Publisher Harper Business
- Publication date 2008-08-12
- Features Index, Price on Product - Canadian, Table of Contents
- ISBN 9780061438523 / 0061438529
- Weight 0.7 lbs (0.32 kg)
- Dimensions 8 x 5.3 x 1 in (20.32 x 13.46 x 2.54 cm)
-
Themes
- Sex & Gender: Feminine
- Topical: Women's Interest
- Category Business / Economics / Finance
- Library of Congress subjects Small business - Public relations, Industrial publicity
- Library of Congress Catalogue Number 2007051297
- Dewey Decimal Code 659.2
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Citations
- Publishers Weekly, 05/19/2008, Page 44
- Reference and Research Bk News, 11/01/2008, Page 102
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