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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition Hardback - 2005

by Al Ries; Jack Trout

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From the publisher

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.

First line

If marketing is war, let us make the most of us.

Details

  • Title Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
  • Author Al Ries; Jack Trout
  • Binding Hardback
  • Edition INTERNATIONAL ED
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Education, Blacklick, Ohio, U.S.A.
  • Publication date November 22, 2005
  • Illustrated Yes
  • ISBN 9780071460828 / 0071460829
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 8.1 x 7.6 x 1 in (20.57 x 19.30 x 2.54 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing, Competition
  • Library of Congress Catalogue Number 2005054322
  • Dewey Decimal Code 658.8

About the author

Al Ries is Chairman of Ries & Ries, an Atlanta-based marketing strategy firm. He is a legendary marketing strategist and the bestselling author/coauthor of eleven books on marketing. Ries writes a monthly marketing column for AdAge.com, and he is frequently quoted in major publications.

Jack Trout is President of Trout & Partners Ltd., where he supervises a global network of experts that apply his concepts and develop his methodology around the world. Trout is recognized as the world's foremost marketing strategist; his concept of "positioning" has become the world's #1 business strategy. Trout writes a bimonthly column for Forbes.com.

Ries and Trout are also the authors of the marketing classic Positioning.

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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

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Marketing Warfare: 20th Anniversary Edition
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Marketing Warfare: 20th Anniversary Edition

by Al Ries, Jack Trout

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[ Edition: twentieth ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: McGraw-Hill Pub Date: 11/22/2005 Binding: Hardcover Pages: 224
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

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Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition

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