Grown Up Digital: How the Net Generation Is Changing Your World Hardback - 2008
by Don Tapscott
In "Growing Up Digital," Tapscott reveals how the digital world has created a generation that thinks, plays, and relates to their world in a way radically different from that of their parents. In this fascinating follow-up, he revisits the Net Generation as the eldest of its members turns 30.
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From the publisher
From the rear cover
"A MUST READ...if you understand the Net Generation, you will understand the future."--The New York Times
"A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and politicians." -BusinessWeek
"A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours."--The Financial Times
"Demonstrates the world-changing power of the Net Generation."--Eric Schmidt Chairman & CEO, Google
"In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In Grown Up Digital he uses the results to paint a portrait of this generation that is entertaining, optimistic, and convincing."-The Economist
"Grown Up Digital paints a generally encouraging picture . . . an optimistic view of how humans are evolving to engage with technology. Literally evolving: Mr. Tapscott cites scientific research that people who use digital media from a young age have different brain development than those who don't. . . . Republicans and Democrats, conservatives and liberals alike, can draw lessons about the expectations of young people raised on real-time access to deep layers of information." -The Wall Street Journal
MEET THE NET GENERATION.
"No one has been a more informed commentator on the transformative impact of the digital age than Don Tapscott."
--Brad Anderson, Chairman & CEO, Best Buy
"Don Tapscott provides an exciting roadmap to surviving and thriving in the Connected Era."
--Michael S. Dell, Chairman & CEO, Dell
"Don Tapscott nails it. A must read."
--Richard Florida, author, Who's Your City? and The Rise of the Creative Class
"For anyone leading a talent-based organization, Grown Up Digital is an essential read."
--William D. Green, Chairman & CEO, Accenture
"The first guide to the land of the Net Generation that should be read both by visitors and residents alike."
--Nicholas Negroponte, Founder & Chairman, One Laptop Per Child
"In Grown Up Digital, Tapscott uniquely shows how to harvest the big contributions this Net Generation has to offer."
--Frederick W. Smith, Chairman, President & CEO, FedEx
"Don Tapscott is one of the world's leading cyber gurus."
--Al Gore
Details
- Title Grown Up Digital: How the Net Generation Is Changing Your World
- Author Don Tapscott
- Binding Hardback
- Edition International ed
- Pages 384
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, Blacklick, Ohio, U.S.A.
- Publication date 2008-11-01
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780071508636 / 0071508635
- Weight 1.48 lbs (0.67 kg)
- Dimensions 9.22 x 6.3 x 1.16 in (23.42 x 16.00 x 2.95 cm)
- Category Sociology
- Library of Congress subjects Computer networks, Computers and civilization
- Dewey Decimal Code 306.46
Media reviews
Citations
- Choice, 02/01/2010, Page 0
- Library Journal, 11/01/2015, Page 45
About the author
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