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Introduction to Mass Communication: Media Literacy and Culture
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Introduction to Mass Communication: Media Literacy and Culture Paperback - 2009

by Stanley J. Baran

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Reader reviews for Introduction to Mass Communication: Media Literacy and Culture

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This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.

Details

  • Title Introduction to Mass Communication: Media Literacy and Culture
  • Author Stanley J. Baran
  • Binding Paperback
  • Edition Sixth
  • Pages 450
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Humanities/Social Sciences/Langua, U.S.A.
  • Publication date 2009-01
  • Illustrated Yes
  • ISBN 9780073378909 / 0073378909
  • Weight 2.3 lbs (1.04 kg)
  • Dimensions 10.8 x 8.5 x 0.9 in (27.43 x 21.59 x 2.29 cm)
  • Category Sociology
  • Library of Congress subjects Mass media, Media literacy
  • Library of Congress Catalogue Number 2008045663
  • Dewey Decimal Code 302.23

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Introduction to Mass Communication : Media Literacy and Culture
Stock photo: cover may vary

Introduction to Mass Communication : Media Literacy and Culture

by Baran, Stanley J

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9780073378909 / 0073378909
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Introduction to Mass Communication : Media Literacy and Culture

Introduction to Mass Communication : Media Literacy and Culture

by Stanley J. Baran

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9780073378909 / 0073378909
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Introduction to Mass Communication: Media Literacy and Culture
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Introduction to Mass Communication: Media Literacy and Culture

by Baran, Stanley

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ISBN 10 / ISBN 13
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Introduction to Mass Communication: Media Literacy and Culture
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Introduction to Mass Communication: Media Literacy and Culture

by Baran, Stanley

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  • Paperback
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ISBN 10 / ISBN 13
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Introduction to Mass Communication: Media Literacy and Culture
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Introduction to Mass Communication: Media Literacy and Culture

by Baran, Stanley

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780073378909 / 0073378909
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McGraw-Hill Humanities/Social Sciences/Languages, 2009-01-12. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
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