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The Dynamics of Mass Communication: Media in Transition
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The Dynamics of Mass Communication: Media in Transition Paperback - 2012

by Joseph R. Dominick

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From the publisher

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Details

  • Title The Dynamics of Mass Communication: Media in Transition
  • Author Joseph R. Dominick
  • Binding Paperback
  • Edition [ Edition: twelf
  • Pages 496
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies
  • Publication date 2012-03
  • Illustrated Yes
  • Features Bibliography, Glossary, Illustrated, Index, Table of Contents
  • ISBN 9780073526195 / 0073526193
  • Weight 2.2 lbs (1.00 kg)
  • Dimensions 10.7 x 8.4 x 0.8 in (27.18 x 21.34 x 2.03 cm)
  • Category Sociology
  • Library of Congress subjects Mass media
  • Library of Congress Catalogue Number 2011048516
  • Dewey Decimal Code 302.23
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Dynamics of Mass Communication: Media in Transition
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Dynamics of Mass Communication: Media in Transition

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