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Advertising
Stock photo: cover may vary

Advertising Paperback - 1999 - 4th Edition

by Roderick White

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From the publisher

Offers a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. This title includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - illustrated with numerous case histories and examples of various advertising material.

Details

  • Title Advertising
  • Author Roderick White
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Pages 317
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill, Maidenhead, Berks., United Kingdom
  • Publication date November 1, 1999
  • ISBN 9780077094584 / 0077094581
  • Dimensions 9.69 x 7.48 x 0.79 in (24.61 x 19.00 x 2.01 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 659.1

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Advertising
Stock photo: cover may vary

Advertising

by White, R.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780077094584 / 0077094581
Quantity available
1
Seller
Item price
A$4.88
A$27.02 Delivery to USA

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Description:
McGraw-Hill , 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077094584
Add to wish list
Item price
A$4.88
A$27.02 Delivery to USA
Advertising
Stock photo: cover may vary

Advertising

by White, R.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780077094584 / 0077094581
Quantity available
1
Seller
Item price
A$4.88
A$27.02 Delivery to USA

Show details

Description:
McGraw-Hill , 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077094584
Add to wish list
Item price
A$4.88
A$27.02 Delivery to USA
Advertising
Stock photo: cover may vary

Advertising

by White, Roderick

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780077094584 / 0077094581
Quantity available
1
Seller
Item price
A$10.34
A$10.16 Delivery to USA

Show details

Description:
McGraw-Hill Education. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$10.34
A$10.16 Delivery to USA
Advertising : What It Is and How to Do It
Stock photo: cover may vary

Advertising : What It Is and How to Do It

by Roderick White

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780077094584 / 0077094581
Quantity available
1
Seller
Item price
A$59.28
Free Delivery to USA

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Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Add to wish list
Item price
A$59.28
Free Delivery to USA