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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Paperback - 2008
by Chip Heath
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Reader reviews for Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Review summary
Reviewers largely praise the book’s clear, concise writing and practical framework for making messages memorable, with many citing immediately usable tips for pitches and communication. Several call it an outstanding or even best-in-class guide. Detractors fault its pop-psych tone, sparse citations, repetitive examples, and wide-ranging anecdotes that can feel shallow, and a few wished it were shorter or included chapter summaries. Overall, sentiment skews positive for readers seeking actionable communication tactics.
Readers say this book is:
practicalactionableclear writingquick readengagingrepetitivepop-psychlight on citationsbroad but shallowuseful for pitchesWrite a review for this book
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From the publisher
Details
- Title Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
- Author Chip Heath
- Binding Paperback
- Edition [ Edition: repri
- Pages 323
- Volumes 1
- Language ENG
- Publisher Arrow Books, London
- Publication date 2008-02
- ISBN 9780099505693 / 009950569X
- Weight 0.5 lbs (0.23 kg)
- Dimensions 7.6 x 5 x 0.9 in (19.30 x 12.70 x 2.29 cm)
- Category Business / Economics / Finance
- Dewey Decimal Code 302.2
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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
by Heath, Chip
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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
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Made to Stick : Why Some Ideas Take Hold and Others Come Unstuck
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Made to Stick : Why Some Ideas Take Hold and Others Come Unstuck
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- 9780099505693 / 009950569x
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