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Quantifying the User Experience: Practical Statistics for User Research
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Quantifying the User Experience: Practical Statistics for User Research Paperback - 2012 - 1st Edition

by Jeff Sauro; James R. Lewis

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From the publisher

Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales.The book discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.

Details

  • Title Quantifying the User Experience: Practical Statistics for User Research
  • Author Jeff Sauro; James R. Lewis
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 312
  • Volumes 1
  • Language ENG
  • Publisher Morgan Kaufmann Publishers
  • Publication date 2012-03
  • Illustrated Yes
  • ISBN 9780123849687 / 0123849683
  • Weight 1.41 lbs (0.64 kg)
  • Dimensions 9.25 x 7.5 x 0.7 in (23.50 x 19.05 x 1.78 cm)
  • Category Computers - Other Applications
  • Library of Congress subjects User interfaces (Computer systems) - Testing, User interfaces (Computer systems) - Testing
  • Library of Congress Catalogue Number 2011046448
  • Dewey Decimal Code 004.019
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Quantifying the User Experience: Practical Statistics for User Research

Quantifying the User Experience: Practical Statistics for User Research

by Sauro, Jeff

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Quantifying the User Experience: Practical Statistics for User Research

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Quantifying the User Experience: Practical Statistics for User Research

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Quantifying the User Experience: Practical Statistics for User Research

by Sauro, Jeff

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