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Services Marketing: People, Technology, Strategy Hardback - 2006 - 6th Edition
by Christopher H. Lovelock; Jochen Wirtz
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Details
- Title Services Marketing: People, Technology, Strategy
- Author Christopher H. Lovelock; Jochen Wirtz
- Binding Hardback
- Edition number 6th
- Edition 6
- Pages 648
- Volumes 1
- Language ENG
- Publisher Prentice Hall, Upper Saddle River, NJ
- Publication date September 27, 2006
- Illustrated Yes
- ISBN 9780131875524 / 0131875523
- Weight 3.47 lbs (1.57 kg)
- Dimensions 11.2 x 8.72 x 1.14 in (28.45 x 22.15 x 2.90 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Marketing - Management, Service industries - Marketing
- Library of Congress Catalogue Number 2006024219
- Dewey Decimal Code 658.8
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Services Marketing: People, Technology, Strategy
by Lovelock, C. and Wirtz, J.
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Services Marketing: People, Technology, Strategy - 6th
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