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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being Hardback - 2014

by Michael R. Solomon

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Reader reviews for Consumer Behavior: Buying, Having, and Being

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&>For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people s social experiences.


This program will provide a better teaching and learning experience for you and your students. Here s how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
  • Help Students Apply the Case to the Chapter s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter s contents.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.


"

Details

  • Title Consumer Behavior: Buying, Having, and Being
  • Author Michael R. Solomon
  • Binding Hardback
  • Edition INTERNATIONAL ED
  • Pages 582
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • Publication date 2014-02
  • Illustrated Yes
  • ISBN 9780133450897 / 0133450899
  • Weight 3 lbs (1.36 kg)
  • Dimensions 10.9 x 8.8 x 1.1 in (27.69 x 22.35 x 2.79 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior
  • Library of Congress Catalogue Number 2013038389
  • Dewey Decimal Code 658.834

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Consumer Behavior: Buying, Having, and Being (11th Edition)
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Consumer Behavior: Buying, Having, and Being (11th Edition)

by Solomon, Michael R

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Consumer Behavior : Buying, Having, and Being
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Consumer Behavior : Buying, Having, and Being

by Solomon, Michael R

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Consumer Behavior : Buying, Having, and Being
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Consumer Behavior : Buying, Having, and Being

by Solomon, Michael R

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Consumer Behavior: Buying, Having, and Being (11th Edition)
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Consumer Behavior: Buying, Having, and Being (11th Edition)

by Solomon, Michael R

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Pearson, 2014-02-13. hardcover. Good. 8x1x10. Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Consumer Behavior: Buying, Having, and Being (11th Edition)
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Consumer Behavior: Buying, Having, and Being (11th Edition)

by Solomon, Michael R

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Pearson. hardcover. Poor. 8x1x10. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. All Instructor Edition books are listed in poor condition and listed under student isbn, please note that this is an Instructors Edition Book is an Instructor Edition or AIEOver 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Consumer Behavior: Buying, Having, and Being (11th Edition)
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Consumer Behavior: Buying, Having, and Being (11th Edition)

by Michael R. Solomon

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Pearson, 2014. Hardcover. Very Good. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior : Buying, Having, and Being

Consumer Behavior : Buying, Having, and Being

by Michael R. Solomon

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  • Hardback
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ISBN 10 / ISBN 13
9780133450897 / 0133450899
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Consumer Behavior : Buying, Having, and Being

Consumer Behavior : Buying, Having, and Being

by Michael R. Solomon

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Pearson Education, 2014. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior: Buying, Having, and Being (11th Edition)
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Consumer Behavior: Buying, Having, and Being (11th Edition)

by Solomon, Michael R.

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Consumer Behavior: Buying, Having, and Being (11th Edition)
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Consumer Behavior: Buying, Having, and Being (11th Edition)

by Solomon, Michael R

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  • Hardback
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11
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ISBN 10 / ISBN 13
9780133450897 / 0133450899
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Pearson, 2014-02-13. 11. hardcover. Used: Good. 8.60x1.00x10.90. Buy with confidence. Excellent Customer Service & Return policy.
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