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A Framework for Marketing Management
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A Framework for Marketing Management Paperback - 2009

by Philip Kotler; Kevin Lane Keller

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From the publisher

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

Details

  • Title A Framework for Marketing Management
  • Author Philip Kotler; Kevin Lane Keller
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 362
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, Upper Saddle River, N.J
  • Publication date 2009
  • Illustrated Yes
  • ISBN 9780136026600 / 0136026605
  • Weight 1.12 lbs (0.51 kg)
  • Dimensions 9.07 x 7.51 x 0.5 in (23.04 x 19.08 x 1.27 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalogue Number 2007052459
  • Dewey Decimal Code 658.8
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Framework for Marketing Management, A (4th Edition)
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A Framework for Marketing Management
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A Framework for Marketing Management

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Framework for Marketing Management

Kotler, Philip

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A Framework for Marketing Management
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A Framework for Marketing Management

by Kotler, Philip

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